For three years, Gina has run Lashes by G out of Agassiz — a one-chair studio with a waitlist and a reputation for two things: lashes that hold, and hearing the truth. If your brows are wrong for your face, you'll know. Kindly. Once.

Wink & Willow is the bigger version. Lashes, brows, permanent makeup, skin that gets taken seriously, a head spa that will ruin every other nap for you — and down the road, a recovery lounge with contrast therapy for people who like their relaxation slightly athletic.